Hi! I am Sofia
With 9 years of experience supporting the transformation of one company and its clients, I am now to expand my horizons and explore new approaches. Driven by the belief that great projects are born from collective intelligence, I am passionate about continuous learning and have a keen interest in technological innovations, particularly Artificial Intelligence and its applications. I am looking for challenges where creativity, impact, and collaboration come together. My motto: "Talent wins games, but teamwork and intelligence win championships." – Michael Jordan
EXPERIENCE
Sofia Lamrabtine
MARKETING - COMMUNICATION
PROJECT - CHANGE
06 72 73 93 11
E-mail :
Adresse :
Toulouse, France
Phone :
PROVENT TRACK RECORDS
KPI's CONSULTANT AIRBUS HEALTH & SAFETY CULTURE DEVELOPMENT 2015-2020
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Communication strategy: Development of a multi-year, multi-channel Health & Safety communication strategy and plan, for Airbus France
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Deployment of innovative communication campaigns: Road risk visitors increased from 30 the previous year to more than 800 in 2017 and 1,580 visits to the stands. Satisfaction rate of 100%, people surveyed via an interactive terminal. An event welcomed by management, who personally rewarded the person I was supporting and provided him more resources
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Quantitative and qualitative increase in prevention events Airbus Toulouse: Annual average increased from 1.5 to 4, diversification of themes e.g. OHS recruitment campaign, Psychosocial risks
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Quantitative and qualitative increase in Toulouse and France communication medium: Creation of 8 visual identities assigned to distinct professional risk topics. Creation or updating of existing media in French and English on average 118 per year compared to 4 before my arrival. Publication of those in the quality document system and on the intranet community
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Conclusions: The quality of my work as a consultant led the renewal of an annual full-time framework contract for 5 consecutive years
2007 - NOWDAYS
Consultant & internal support fonction
POSITIONS HOLD
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Project Manager & Marketing & Communication Strategist - 4 years - Today
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360° Communication Officer - 5 years – Consultant for Airbus, initially as a temporary worker, later as a full time consultant
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Event Project Officer - 3 months – Ici c’est parfait
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Events Coordinator & Project Manager - 3 months – City of Saint-Etienne
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Adapted Holiday Manager for individuals with severe disabilities - 2 years – ADAPEI during university vacations
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Versatile Team Member in a palace - 1 year – Four Seasons Geneva during university vacations
2009 - 2024
COMPETENCES
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Project Management & Change Management (Agile/SAFe/LBIP...)
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Market Research, CRM, call for tenders & Communication/Marketing Strategy Development
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Team management
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Web Marketing: Creating digital content and communication materials
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Developing professional collaborations and enhancing brand reputation, media relations
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Writing specifications and managing providors
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Event Planning
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Continuous Improvement: System analysis and process implementation
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Professional profile analysis, recruitment, and employee training
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Luxury client relations
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AI user certified
PROVENT TRACK RECORDS
2020 - TODAY
REVAMPING THE NATIONAL MARKETING APPROACH - MASER ENGINEERING
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As part of this strategic project, I conducted an in-depth analysis of marketing trends tailored to the industrial sector and reviewed internal processes to perform SWOT analyses across the company’s three business units.
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I engaged with activity and sales managers across our sites in France to identify their expertise and marketing and communication needs. To optimize costs, I mobilized internal resources (graphic designers, motion designers, developers, etc.) based on the priorities set by management. Together, we co-created tailored tools and communications, including templates for bids, visual materials for trade shows, posts, a new website, and a database of icons and pictograms. After demonstrating the necessity, these initiatives were supported by the implementation of two new tools. The first one was a more modern CRM/prospecting tool to enhance client relations and prospecting efforts. The second was one social media management tool.
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I also managed specific projects, such as developing a training catalog website compliant with Qualiopi certification and overseeing the launch of an intranet project.
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Through these actions, I gained cross-functional expertise in the company’s products, know-how, and commercial processes. This allowed me, at the request of the Commercial Director (my direct superior), to propose a complete overhaul of the marketing strategy, along with a detailed and budgeted two-year marketing and communication plan aligned with growth objectives (revenue and net income) while minimizing financial investment.
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My skills in marketing, communication, and project management facilitated the deployment of internal and external tools and communications that improved employee productivity and strengthened employer branding and the company notoriety. A positive employer image wich fostered team engagement and boosted opportunities for upselling and cross-selling to clients.
2015 - 2020
DEVELOPMENT OF THE HEALTH & SAFETY AT WORK CULTURE AIRBUS AIRCRAFT FRANCE
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In 2013, I was the only intern recruited by the Health and Safety Department at Airbus Toulouse to strengthen the health and safety culture among thousands of employees and on-site subcontractors. I took the initiative to quantify the workload in full-time equivalents, which facilitated the implementation of a dedicated service that I subsequently managed as a consultant for five years.
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To enhance prevention, I collaborated with the Multi-Media Support team to develop thematic materials with distinct visual identities (posters, brochures, roll-ups, etc.), increasing annual production from 4 to an average of 118. These visual identities are now recognized across the company and have strengthened both the department's visibility and the impact of its messages.
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I also led the creation of the "A2E" application for external companies operating on Airbus sites. This platform centralizes regulatory documents and ensures traceability in compliance with GDPR laws. This innovative solution, which I designed and supervised with MMS, was adopted by Airbus Germany and the UK after being acclaim at an international Airbus Group marketplace in 2018.
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In 2017, I co-organized the Road Risk Prevention Event at Airbus Toulouse. Thanks to an innovative communication campaign, attendance rose from few participants the previous year to over 800 unique visitors and 1,580 booth visits. A feedback survey via an interactive kiosk showed a 100% satisfaction rate. The event was praised by high top management, who personally commended the person I supported and allocated additional resources.
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As part of continuous improvement efforts, I proposed and established an internal Health and Safety Ambassador Network in 2018. Composed of Workplace First Responders and Emergency Response Team members, this network has become a key channel for sharing prevention information and addressing field issues, while making the department's communications more relatable and personal.
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My actions significantly enhanced the recognition of the Health and Safety teams, helping to reduce workplace accidents and occupational illnesses relative to the workforce size and production rates, which have grown considerably since 2014 (confidential data).
MY TOOLS
CERTIFICATES - TRAINING - DIPLOMAS
2024
PROFESSIONNAL CERTIFICATES
Specialization
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Removing Barriers to Change – University of Pennsylvania Ranked 15th globally
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Managing Emotions During Uncertainty and Stress – Yale University Ranked 18th globally
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Generative Artificial Intelligence: Introduction and Applications – IBM
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Google Project Management – Two professional certificates with PMI credits
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Google Workspace Specialization
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Canva Design Specialization – Coursera Project Network on creating digital products, promotional videos, infographics, and corporate marketing brands
PENN
YALE
IBM
Google
Canva
2014 - 2022
Entrepreneurship
TRAINING
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Entrepreneurship in Buying and Reselling Goods – Juridicae Real Estate Merchant Training Institute
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Securing Contractual Relationships in Real Estate Trading – Juridicae IFMB
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Web developer programmer - CNAM
2006 - 2013
Higher education
DIPLOMAS
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Master’s in Communication Strategy – UJM Lyon Saint-Etienne 2013 Thesis internship at Airbus
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Bachelor’s in Sociology – UJM Lyon Saint-Etienne 2009
EMPLOYERS
SKILLS
Think analytically and systemically, plan and prioritize
Work in English and in a multicultural environment
Work independently and collaboratively
Demonstrate proactive, creative, problem-solving skills
Demonstrate flexibility, patience, perseverance and active listening
Develop influences, negotiate and cultivate strong client/collaborator relationships
MY +
KNOWLEDGE & PRACTICE
After completing a 5 year degree Master’s in systemic communication & marketing, I specialized by selecting high-quality programs and globally renowned instructors from institutions such as Yale and the University of Pennsylvania for change management, Google for G-Workspace specialization and project management, and IBM for Artificial Intelligence. In my various roles, I’ve had the opportunity to put these skills into practice.
INTERPERSONALS SKILLS & COMMUNICATION
RECOMMENDATIONS
Always focused on people, I have developed and sharpened my expertise through my professional experiences and certifications to support change in a constantly evolving world. For me, understanding individual challenges and effective communication are the keys to my projects success.
My previous clients and employers highly recommend me. My diplomas, certifications, recommendation letters, and references are available upon request during an interview.